Morano Financial

Company Overview

Morano Financial specializes in small business accounting and consulting. Morano Financial is distinctive because of our implicit understanding of the accounting needs of small businesses. This knowledge, combined with a close involvement with our clients, allows us to work tirelessly to maximize financial fitness and profitability. We give small business owners a true snapshot of how their company is functioning financially, in order to create a foundational framework for measured growth and improved profitability.

Morano Financial can provide traditional day-to-day accounting services, or we can tailor accounting systems specific to your business needs or industry requirements. We are as experienced in creating complex billing models requiring sensitivity to multipart operational details and variables, as we are in preparing a tax return for an individual with simple accounting needs. We have experience in a broad spectrum of service sectors including: medical, retail, restaurants, construction, entertainment, professional services and consultants. Whatever your industry, we employ what is right for your business and teach you how to read and interpret the data in order to give you useful and relevant information.

We accomplish this by putting into action accounting controls and systems that establish performance measurements. In other words, your company knows precisely why, or why not, they are profitable, what is owed to the government at tax time, and what areas of the company services or products require financial adjustment to improve profitability. By implementing accurate and relevant reporting, the company will stand a better chance to improve profit centers within the business and realize overall financial fitness.

Financial Protection

Without financial certainty, it doesn’t take long for a small business owner to get into trouble with things like employee payroll, federal taxes, state taxes, accounts receivable and inefficiencies in billing. We can act as a shield to protect you from unexpected penalties and payments by implementing the right accounting system for your business.

We will help you establish a “break even” benchmark for your business. This gives business owners the opportunity to move away from crisis management and to take actions to proactively improve profitability and gain peace of mind in the process. Without internal controls and processes, people are not often safeguarding their assets. We study the relationship between cost of services and profitability. We do not practice generating meaningless reports or over simplified “in-out” accounting practices. We repeatedly find ourselves “cleaning-up” accounting systems. This tells us that the appropriate foundational system was never established for a company. This is the genesis of how we work with our clients to establish solid foundational systems that authentically meet the individual needs of our clients and help position them for success. As Jim Morano says, “I love being part of their success and knowing that I had a hand in it.”

Morano Financial, LLC and James J. Morano, CPA have an alternative practice structure. Through separate and independent legal entities, the two firms work together to serve clients’ business needs. Morano Financial, LLC is not a licensed CPA firm.
CPA - accountant - controller - bookkeeping - payroll - tax returns - auditing - Business consulting